There are lots of articles warning people about the problem of using a

friend as a real estate agent. Concerns range from their level of experience

to the impact it may have on their friendship if something goes wrong.

While it is important to use an agent, friend or not, who is experienced and

professional, using a friend might be a benefit. There are many benefits to

using a friend as your agent.

· Trust – First and foremost, it’s critical to trust your agent. Using a

friend assumes a pre-existing level of trust that should ensure transparency

throughout the process.

· Personalized Service – A friend is likely to offer a highly

personalized service level, customized to your needs and preferences.

· Understanding – A friend will understand your lifestyle, desires, and

priorities. They can better advise you on the best course during the real

estate process.

· Comfort Level – Along with trust, working with friends assumes a

certain comfort level. You may find that sharing your fears and needs is

easier with a friend.

· Flexibility – A friend will often be more flexible with their schedules

and approach.

· Loyalty – Finally, friends want the best for you. They will not push a

poor deal forward just to get a commission. They will advocate strongly for

you and ensure your interests are protected.

Using a friend could be a big advantage in a real estate transaction.

However there could also be concerns about maintaining the relationship if

the process has challenges. Be upfront with your concerns and discuss in

advance how to address them. This way, you will have strong

representation during the transaction.